Some time ago we stumbled across a long debate on the
substantial difference between self-esteem and egoism, and on the importance of
learning to love ourselves in a healthy and natural way, providing the right
value to the ability of understanding and accepting ourselves, in a harmony
that enables us to be authentic and free to be simply ourselves.
Knowing ourselves to know the others.
Understanding ourselves to understand what we meet in
our life.
Loving ourselves to love the rest of the world.
Sometimes we are brave enough to begin such an
introspective journey, others it is more difficult,
but the enthusiasm remains solid.
Our project comes after this reflection: FirstLoveYourself,
that wants to be a suggestion and not a concept, a message that originates from
our heart, swings on itself and there it comes back, much stronger and full of
energy.
A message of love and respect for ourselves, to “meet
again” in a hug, a breath, a gesture, to be dedicated to one’s beauty and
uniqueness.
For this reason we have thought that a t-shirt could
be the most “in tune” element with this principle, since it is an easy garment
to wear and it stays close to the heart.
The idea is developed around 4 T-Shirts realized in
Italy, two portraying graphic elements and two the institutional brand.
2 necklines: round and U, with raw edge for the
sleeves and the bottom too.
“FirstLoveYourSelf, not a brand just a way to be” wants
exactly to be this.
A suggestion to be offered to ourselves, to better
live “alone”, then together with the others.
To Love, LoveYourSelf First.
